The Challenge
NeuEve's founders: Dr. Renjie Chang and Kevin Tao
As a gynecologist, it’s very common for friends to seek out Renjie for free medical advice.
When Renjie and her friends started going through menopause, one problem stood out to her as very important and unaddressed.
Vaginal dryness.
Her friends reluctantly shared their stories of memories of once passionate romance, physical and emotional pain, and fears of loss.



The Invention
Renjie was not the kind of person who could be happy with only saying supportive words. She always preferred action.
She buried herself for weeks underground in her lab surrounded with medical science journals and natural ingredients.
Despite the increasing worries of her husband and her son, she did not emerge until she had a prototype of the very first batch of NeuEve.
Principles - What We Stand For
Lead from the Front
Alexander the Great was a general who always fought on the front lines. We should never ask anyone to do something that we are unwilling to do ourselves.
What makes us different from everybody else is that we always use our own products.
We solve our own issues. We put in our own sweat and effort. It feels better and people respect us more for it.
Our Actions:
We always test our own products first on ourselves.
We always do our own customer service and speak directly to customers.
When issues arise, we always first try to solve it ourselves.
We inspire our workers by working alongside them.
Our Guiding Questions to Ourselves:
Are you using our products? Are you directly in contact with our customers?
Intellect and Boldness
At the root of what we’ve accomplished has been a combination of boldness and intellect.
“The essential thing is action. Intellect without will is worthless. Will without intellect is dangerous.” - Sun Tzu
Don’t always believe the “experts”, believe in yourself. Be confident in your senses and your vision. You can see opportunities the rest of the world misses. Be cautiously brave. Take the medium gambles.
Our Actions:
Every single one of our products started with intellect, boldness and kindness.
First we become aware that someone is suffering from an unsolved issue. Oftentimes, all other doctors and experts have given up on them. The doctors labeled them as "crazy".
What's our secret?
We do something strange, something unheard of in this modern day. We actually listen. Then we think. Then we create a possible solution.
Our Guiding Questions to Ourselves:
Are you being so bold that you're backing up 10%?
Kindness Leads to Goodwill and Unexpected Benefits
Being a “giver” confers huge advantages in the long run, as opposed to being a “matcher” or “taker”. Givers always start with kindness, whereas matchers wait, and takers take.
The goodwill you accumulate causes people to root for you to succeed and leads to other unexpected benefits, benefits that you might never even think of. The caveat is that it is important to set boundaries, to deter the “takers”.
Our Actions:
We donated $20k of medical equipment and PPE to local hospitals at the start of the pandemic in 2020.
We created a volunteer group to help feed refugees. We organized dozens of events, fed thousands of refugees for 7 months.
We created trash pickup volunteer group that has helped clean all 50 neighborhoods of Chicago. Rain or shine, in the scorching hot and freezing cold, we have volunteered every single weekend.
We created a free business mentoring group that has helped many young entrepreneurs in Chicago.
Our Guiding Questions to Ourselves:
Did you receive kindness today? Did you show kindness today?
Beginner's Mindset and Eternal Curiosity
Everything we have built has been built by making breakthroughs. In order to grow, we need to keep making breakthroughs. There are many sources of problems and inspiration. We need to keep our eyes open to them and permanently stay curious.
Our Actions:
We have made two scientific breakthroughs in women’s health:
- Vaginal dryness, a consequence of aging rather than a disease, is frequently overmedicated with hormones, potentially increasing the risk of breast cancer. We have developed natural alternative products for relieving vaginal dryness safely by waking up dried mucus glands.
- Vaginal dysbiosis (AV, BV, or CV), a microbial imbalance rather than a true infection, is often overmedicated with antibiotics, potentially leading to drug resistance and secondary infections. We have developed natural alternative products for relieving vaginal dysbiosis safely by restoring microbial balance
We support the scientific community:
- We give out scholarships to grad students for women's health. [1, 2]
- We revived all of the content of a medical journal that went offline and out of print.
Our Guiding Questions to Ourselves:
What's the best question you asked today? What unsolved problem did you notice today?
Feeling Inspired? Join Our Team.
If you resonate with these values, we would love for you to join our team.